RSLNT Fight Wear
Creative Direction, Branding & Design
New York, NY – 2019
Visual identity system for a pre-made and healthy food business based in Salvador, Ba. A new brand whose main feature is the use of the deep-freezing process – a technique that exposes food to a temperature of -20º in a matter of minutes, thus preventing the formation of ice crystals and preserving the quality, flavor and texture.
The idea is to develop a product that serves the public that is already concerned with food or is going through a process of food re-education with the help of a nutritionist and does not have the time or willingness to cook on a daily basis. To make it even simpler, individual portions of food will be offered, initially divided into three categories: proteins, carbohydrates and vegetables. So each customer can choose exactly what to eat and set up their weekly menu quickly and above all healthy.
The company will have a network of organic producers in the region to supply the best, most natural and healthy ingredients. Packaged portions will be marketed by e-commerce and delivered via delivery.