Project Description

Middle School Athletic League

Sports League

The Challenge

Make the digital user experience match the high touch feel of this quaint, family owned, fishing lodge and increase the visibility of the Ole’s brand.

The Outcome

A new logo, brand film, website and marketing materials that supported Ole’s as the premiere Canadian fly-in fishing lodge that caters to adventure seekers looking to recharge and reconnect.

Scope of Project

Branding and Identity Design
Web Design and Development
Video Production
E-blast Template
Marketing Brochure

How It Started

What started out at first as an unforgettable fishing trip for Blind Executive Creative Director, Chris Do, quickly turned into a commission to produce a brand film for the fly-in fishing lodge located off the Central West Coast of British Columbia. General Manager, Ernie Daly, was ready to take on a new approach and enlisted Blind to help tell the Ole’s story.

Chris travelled to the lodge with an assortment of Canon cameras and lenses, and filmed on location for 4 days. Shooting on the water presented a number of challenges– namely, camera stabilization and motion sickness. Happily, both were overcome in the process of shooting and post-stabilization.

Brand Discovery

Defining the brand creates an objective roadmap; a decisional filter for all the company’s future decisions. By checking against this statement, we can quickly see whether any decisions will help or hurt, focus or muddy, purify or modify the brand.

An in-depth strategy session was conducted remotely using a combination of screen sharing technologies and video. What emerged was a clear brand story and voice for Ole’s.

Website Development

Based on the user profiles and user journeys, we created a sitemap from sticky notes. The site content was then organized and prioritized around key behaviors.